November, 2024, Osaka — Land Alpha Co., Ltd. is proud to announce the launch of its premium Kagoshima Halal Wagyu beef in the Saudi Arabian market starting November 2024. This initiative marks a significant step in introducing Japanese high-quality Wagyu to the Gulf Cooperation Council (GCC) countries and catering to the specific needs of local consumers.
New Sales Format to Meet Customer Needs
Previously, GCC customers were required to purchase a full head of Halal Wagyu beef. However, Land Alpha has responded to market demands by offering the popular “Rib & Sirloin set” as an individual package. Customers can also enjoy additional savings when purchasing the “Chuck Eye Roll” or “Brisket” cuts together with the Rib & Sirloin set.
Moreover, all purchases come with certified Halal documentation, ensuring safety and reliability for consumers. This reflects our commitment to providing premium-quality meat that meets the highest standards of trust and authenticity.
The Unique Appeal of Kagoshima Halal Wagyu
Kagoshima Wagyu is renowned for its tender texture, beautiful marbling, and rich umami flavor, cultivated through traditional breeding methods and strict quality control. By obtaining Halal certification, this premium beef is now accessible to Muslim consumers seeking high-quality Japanese food products.
Success in the Saudi Arabian Market
Land Alpha’s participation in “Sirha Arabia 2024,” held in Riyadh this past October, led to successful business negotiations with local companies and the commencement of distribution within Saudi Arabia. This expansion marks a vital step in promoting Japanese Wagyu culture in the region and lays the foundation for further growth in the GCC market.
Future Vision
Land Alpha Co., Ltd. aims to continue delivering premium Halal Wagyu beef globally. Beyond the Middle East, we are exploring opportunities in North Africa and other Islamic markets. Our focus remains on establishing a sustainable supply chain and expanding the global presence of Japanese Wagyu, ensuring its cultural and culinary impact reaches new heights.
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